Merle & Michael – Logo & Brand Identity Design
Elegant Visual Identity for a Luxury Travel Service
Merle & Michael is a premium travel company that curates bespoke global journeys. The client needed a refined and timeless brand identity that would reflect luxury, trust, and global sophistication — across both print and digital platforms.
Monogram Logo Design
As a Graphic Designer, I created a modern monogram logo that embodies elegance and simplicity. The letterforms were carefully crafted to feel premium and bespoke — representing the tailored nature of the brand’s services.
Typography & Color Direction
To enhance the visual tone, I selected Gotham as the primary typeface, known for its clean yet distinguished look. A timeless color palette was used — subtle neutrals that convey trust, warmth, and refinement.
The branding was applied across key collateral, including:
Business card design
Letterhead layout
Digital and print-ready logo systems
Each element was designed with consistent spacing, type hierarchy, and alignment — ensuring brand harmony across all formats.
Brand Applications
Result
The final branding system captures the spirit of global, sophisticated travel, delivering a clean, elegant identity that aligns with the luxury market. This project highlights my ability to develop strategic, high-end visual branding rooted in clarity, simplicity, and class.
Looking for a similar design service?
If you’re interested in a logo and brand identity design like this project, you can order a similar package directly through my Upwork Project Catalog.