Project Overview
A modern logo and brand identity system designed for Ryscape, including a custom logo mark, cohesive color palette, typography direction, and a practical brand guideline for consistent use across digital and print.
Ryscape is a modern landscaping brand offering landscaping, fencing, and irrigation services for residential and commercial projects. The goal was to create a strong, flexible logo and brand identity system that reflects craftsmanship, growth, and long-term reliability while standing out in a competitive outdoor services market.
The Challenge
The challenge was to create an identity that could communicate growth and nature while still feeling structured, reliable, and scalable across real-world applications. The brand needed a symbol that would read clearly at small sizes for social media and uniforms, but also hold up on signage, vehicles, and printed materials. It also required a consistent visual system so future assets could stay cohesive as the business expands.
The Solution
The solution was a custom R monogram that combines organic curves inspired by plant growth with a strong geometric foundation to communicate stability and craft. The leaf form integrated into the mark reinforces the landscaping focus, while the clean construction and balanced proportions keep the logo modern and highly legible. The supporting system includes a fresh green-forward palette and a bold, modern type direction to create a clear hierarchy and a recognizable brand voice.
Design Highlight
To help the brand feel tangible and easy to apply, a mini brand guideline was created to define logo usage, color application, and typography direction. A social-ready visual system was also developed with modular layouts that maintain consistency across content, promotions, and announcements.
Deliverables
Final deliverables included the complete logo system and organized exports for practical use across digital and print, along with a defined color palette, typography system, and a compact style guide that supports consistent branding moving forward.
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