RASAM MUSIC – Branding a Modern Persian Music App

LOGO DESIGN
BRAND IDENTITY DESIGN

RASAM MUSIC is a Persian music app aimed at young audiences who crave high-energy beats and a stylish interface. The app offers a wide collection of Iranian tracks tailored for a new generation of music lovers.

Project Goal

To design a bold, modern, and sporty logo that captures the vibrant energy of Persian music, appeals to tech-savvy users, and works well across digital platforms—especially mobile apps.

Creative Direction

Keywords: energetic, neon, sporty, Persian, urban, digital

  1. The client wanted a monogram-style logo using the letters R and S, derived from the brand name Rasam.

  2. The brand should stand out in the app market and feel cool and dynamic—something users would feel proud to have on their home screen.

Design Solution

Monogram Design: Crafted a custom RS monogram that merges sharp angles with smooth curves to suggest both rhythm and motion.

  1. Color Palette: Used a neon orange (#FF5E00) to represent energy and creativity, paired with graphite black for contrast and sophistication.

  2. Typography: Clean, geometric sans-serif fonts were selected to complement the logo and maintain a sleek, tech-forward aesthetic.

Results

The final branding system delivered a bold, modern visual identity that reflects RASAM MUSIC’s vision—bringing Persian beats to a global, connected audience. The client was thrilled with the energy and flexibility of the design, and the brand is now positioned for launch with a compelling identity.

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