Hedb Collection – Logo & Brand Identity Design
LOGO DESIGN
BRAND IDENTITY DESIGN
Hedb Collection is a womenswear fashion brand founded in 2019, aimed at offering elegant and timeless wardrobe essentials. The client approached me to craft a distinct logo and visual identity that would reflect modern femininity, sophistication, and minimal elegance.
Project Objective
To design a logo and cohesive brand identity that embodies:
Feminine strength and elegance
Timeless fashion sensibility
A monogram that stands strong across print, digital, and textile applications
Design Tools & Software
Throughout the creative process, I used a hybrid workflow for precision and control:
CorelDRAW: Initial vector exploration and monogram refinements
Adobe Illustrator: Final vectorization, curve detailing, and export for branding use
Adobe Photoshop: Mockup presentation, texture overlays, and case study visuals
Concept Development
The visual identity centers around a monogram “H”, subtly styled within a perfect circle — symbolizing unity, femininity, and refinement. The upward curve on the letterform adds a dynamic and luxurious flair. Surrounding it, we incorporated the brand’s full name and the tagline “Elegant Wear · Est. 2019” to enhance the sense of legacy and sophistication.
Deliverables
Primary Logo (AI, SVG, PDF, PNG)
Logo Variations (Stacked, Monogram Only, Black & White)
Brand Board (Typography, Color Palette, Logo Usage)
High-resolution Mockups for portfolio & presentation
Result
The final design reflects a bold yet graceful presence — perfect for a brand that aims to empower women through fashion. Hedb Collection’s identity now stands out with a strong, stylish emblem that translates seamlessly across platforms.
