Overview

Pasyar Bakery is a bakery brand focused on high-quality traditional bread and pastry production. The client approached me with the goal of developing a distinctive and cohesive brand identity—starting with a custom logo and extending into full visual branding, including packaging and stationery.

Pasyar Bakery – Logo, Packaging & Brand Identity

Process

Logo Design

As a Graphic Designer, I began by creating a unique and recognizable logomark that reflected the bakery’s cultural roots while maintaining a modern edge. The final logo balanced tradition and professionalism, incorporating clean lines and subtle references to baking.

Color Palette & Brand Direction

After finalizing the logo, I introduced a two-color palette to enhance visual appeal and maintain consistency across all touchpoints. The chosen colors were warm and earthy, evoking freshness and the comforting tone of a neighborhood bakery.

Brand Collateral Design

To expand the identity, I designed a full set of brand materials:

  • Business cards

  • Letterheads

  • Envelope designs

  • Bakery signage and storefront graphics

These assets were built using a consistent layout system to ensure brand recognition across all formats.

Packaging Design

I also created packaging elements tailored to the bakery’s products. The packaging echoed the overall identity with clean typography, brand colors, and plenty of white space, providing a premium yet approachable feel.

Final Result

The final identity for Pasyar Bakery successfully captured the essence of the brand—trustworthy, rooted in tradition, yet visually modern. This project demonstrates my ability to take a brand from logo concept through to full implementation across print and packaging, ensuring visual harmony and a professional presence in the marketplace.

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