Project Overview
Logo & Brand Identity for a CX Lab
Soccer Sphere is a youth soccer brand built around player development, confidence, discipline, and growth through the game. The goal was to create a modern visual identity that feels energetic, structured, and approachable while clearly connecting the brand to soccer and youth development.
Logo & Visual Direction
The identity combines the geometry of a soccer ball with the visual language of a soccer field, creating a distinctive and recognizable brand mark. A bold green, black, and white color system was paired with clean modern typography to give the brand a fresh, athletic, and professional personality.
Brand System
The visual system was developed to remain consistent across digital and physical applications. The identity included primary and secondary logo configurations, a standalone brand mark, typography, color palette, social media direction, and supporting graphic elements inspired by soccer-field geometry and movement.
Digital Experience & Applications
The brand was extended into a modern UI-inspired digital direction, including website concepts, social media assets, and branded applications. The final system was designed to feel flexible and scalable, giving Soccer Sphere a strong foundation for future programs, training, community initiatives, and player-focused experiences.
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