Visual Identity and Branding for Amir Yasha, Iranian Musician
Project Overview:
In 2018, I had the unique opportunity to collaborate with popular Iranian singer and musician Amir Yasah to design his personal visual identity and branding. The core focus was to create an illustrated portrait logo that visually reflects his artistic persona, musical style, and brand credibility.
Challenges
Designing a minimalistic and illustrative logo suitable for diverse media and products.
Ensuring full alignment with Amir Yasah’s musical identity and artistic style.
Creating a Persian-language visual language that resonates well within the Iranian music market.
Approach and Design Process
Conducted detailed analysis of the singer’s facial features and live performance mood to craft a logo featuring portrait details, sunglasses, and natural singing expressions.
Employed a minimalist black-and-white style with artistic shading to produce a simple, modern, and memorable logo.
Extended the brand by designing business cards, contract letterheads, and envelopes in Persian, consistent with the overall visual identity.
Selected appropriate fonts and colors to build a cohesive and professional communication and marketing language.
Results
Created a distinctive, recognizable logo that effectively represents Amir Yasha’s personality and music.
Delivered a suite of branded stationery items with a consistent identity used across official and promotional interactions.
Increased Amir Yasha’s brand credibility and recognition within the Iranian music industry.